KUALA LUMPUR, July 26 — Tourism Selangor is ramping up promotions and events for the last four months of Visit Selangor Year 2026 (VSY2026) to reach its target of drawing nine million visitors to the state.
State executive councillor for local government and tourism Dato’ Ng Suee Lim said one of these events is Selangor Travel Fair, which will be a major platform for the state to promote a range of tourism products and attractive experiences and cement its position as the most popular destination in Malaysia.
“(The Selangor Travel Fair) also reflects our continued commitment to reach our target of nine million tourists for (VSY2026),” he said when launching the travel fair in Central Market here yesterday.
He added that visitors may enjoy various travel packages at discounts of up to 50 per cent throughout the carnival.
He also congratulated Tourism Selangor on successfully organising the Selangor Travel Fair for the agency’s Silver Jubilee.
Ng said the event is the culmination of 25 years of Tourism Selangor’s efforts in driving the state’s travel industry, developing destinations, and forming strategic partnerships to uplift Selangor’s tourism profile locally and internationally.
He added that Selangor has maintained its position as the country’s most popular travel destination since 2021.
“In 2025, Selangor recorded 36.4 million domestic travellers, up 5.5 per cent from 34.5 million visitors the previous year.
Meanwhile, the two-day Selangor Travel Fair, which drew about 40 exhibitors, carries the theme “Silver in Motion” to symbolise Tourism Selangor’s 25th anniversary.
Tourism Selangor chief executive officer Chua Yee Ling said the fair, held for the second time, offers visitors exclusive tourism products and experiences in the state.
“For 25 years, Tourism Selangor has continued working with industry players and strategic partners to develop tourism products, hold high-impact events, and promote Selangor’s uniqueness.
“We are confident that with continued cooperation and support from all quarters, Selangor will keep strengthening its position as Malaysia’s premier tourism destination,” Chua said at the launch here yesterday.
Among exhibitors at the expo are Selangor Fruit Valley, Farm In The City, GL Play by Gamuda Land, Gombak-Hulu Langat Geopark, Heritaste Jenjarom, Wyndham Acmar Klang, Windmill Funpark, dan Amverton Cove Golf & Island Resort, as well as operators in the hospitality, ecotourism, agrotourism and recreation operators.
Throughout the two-day Selangor Travel Fair, visitors are set to enjoy various activities including cultural performances, creative workshops, videography sessions, live podcasts, free health screenings, and exclusive tourism promotions, as well as performances by local artistes like Wani Kayrie, Mohsein Kus Puteri Haffira (Ella Junior), Hussain Jamalulhayat, Mamat Exists and Bob Sentuhan.
