Strategic collaboration between Xiaomi, Media Selangor

SHAH ALAM, Jan 28 — Noted Chinese global technology brand Xiaomi has entered into a strategic collaboration with Media Selangor Sdn Bhd to expand the use of smartphone devices through the production of creative content.

Media Selangor's chief executive officer Mohamed Fareed Mohamed Ashaaree said the collaboration marks a positive start to the new year for the state government’s official news outlet as it explores the digital economy market.

“Xiaomi has a well-established name and reputation, not only as a smartphone manufacturer but also for electrical appliances and home products that are widely used by Malaysians.

“This collaboration is a very good beginning for 2026. We will be looking at this partnership in a broader context, including several major events such as the Malaysia Games (SUKMA) and others,” he said.

Media Selangor chief executive officer Mohamed Fareed Mohamed Ashaaree (third from right), Xiaomi Malaysia public relations manager and spokesperson Adam Farid (second from right), and Media Selangor chief editor Noor Azam Shairi (third from left) pose for a photo during the handover session for the Xiaomi 15T Series phone sponsorship, at the Media Selangor office in Shah Alam, on January 28, 2026. — Picture by HANISAH OTHMAN/MEDIA SELANGOR

Earlier, Fareed received a courtesy visit from Xiaomi Malaysia, represented by its public relations manager Adam Farid, at Media Selangor office's today.

Also present were editor-in-chief Noor Azam Shairi, corporate services cluster head Mohd Zulkifli Ismail, revenue generation cluster head Nursuziana Zulkifli, and camera department head Hafiz Othman.

Through the strategic collaboration, Media Selangor received sponsorship of six high-technology camera smartphones, the Xiaomi 15T Series, which will be used to support the production of media content.

Media Selangor chief executive officer Mohamed Fareed Mohamed Ashaaree (left) receives the Xiaomi 15T Series phone sponsorship from Xiaomi Malaysia public relations manager and spokesperson Adam Farid, at the Media Selangor office in Shah Alam, on January 28, 2026. — Picture by HANISAH OTHMAN/MEDIA SELANGOR

Meanwhile, Adam said the strategic collaboration reflects Xiaomi’s commitment to supporting partners at Media Selangor and serves as a platform to showcase the performance and capabilities of the Xiaomi 15T Series devices to the wider public.

The devices, equipped with imaging technology co-engineered with Leica and delivering consistent camera performance, enable media practitioners to produce news content more efficiently and with higher quality.

He added that real-world exposure and feedback from Media Selangor add value to Xiaomi’s ongoing efforts to strengthen imaging innovation, while also enhancing confidence in the quality and reliability of Xiaomi devices in real-world usage environments.

“We hope this strategic collaboration will strengthen the relationship between Xiaomi Malaysia and Media Selangor, and open the door to more meaningful collaboration opportunities in the future,” Adam said.