KUALA LUMPUR, Sept 4 — AFFIN Group has entered into a partnership with Selangor FC as the club’s Official Banking Partner as part of efforts to deepen its engagement with customers and communities through sport.
AFFIN Group president cum chief executive officer (CEO) Datuk Wan Razly Abdullah and Selangor FC CEO Johan Kamal Hamidon signed the agreement.
The Raja Muda of Selangor cum Selangor FC chairman Tengku Amir Shah witnessed the signing.
Under the partnership, both parties will explore initiatives covering banking, customer experiences, fan engagement, and community programmes.
The collaboration is also expected to provide AFFIN customers and Selangor FC supporters, including the Red Giants community, access to exclusive privileges and football-related experiences.
Razly said the partnership will enable AFFIN to bring customers and supporters closer to football through unique experiences.
“Today, customers look for more than financial products and services. They value experiences and connections that reflect their lifestyles and interests, and sport gives us a relevant platform to create those connections,” he said in his speech.
Meanwhile, Johan said Selangor FC is also delighted to welcome AFFIN as their Official Banking Partner as the club looked to build on its recent momentum both domestically and regionally.
