KUALA LUMPUR, July 13 — Global smartphone shipments fell 11 per cent in the second quarter to their lowest level for the period since 2013, as a prolonged memory chip shortage drove up handset prices and dampened demand, according to early estimates from Counterpoint Research.
Apple bucked the trend with a three per cent rise in shipments, taking its global market share to a record 20 per cent in the quarter on resilient demand for its premium iPhone lineup and keeping prices unchanged. However, analysts expect price increases in the coming months.
Here are more details:
• Memory prices extended their climb as suppliers prioritized artificial intelligence data centre customers over consumer electronics, forcing manufacturers to pass higher component costs on to consumers through price hikes, particularly for entry- and mid-range devices.
Samsung reclaimed the top spot with a 24 per cent share, benefiting from strong sales of its flagship Galaxy S26 series, better product availability, and fewer price increases in markets such as India and the Middle East.
Xiaomi, Oppo, and Vivo posted the steepest shipment declines among the top five smartphone makers, reflecting their greater exposure to entry- and mid-range devices.
Counterpoint maintained expectations of global smartphone shipments declining about 14 per cent this year and said the memory shortage is likely to persist into 2027.
