BEIJING, June 1 — The global smartphone market is heading for its steepest annual contraction on record, with shipments projected to slump by 13.9 per cent this year to 1.08 billion units, amid a worsening shortage of memory chips.
Independent research company Counterpoint Research, which publishes quarterly smartphone shipment data, said that the forecast is a downgrade from the 12.4 per cent decline projected in February, with the squeeze in global chip supply exacerbated by the West Asian conflict.
Impact most acute at budget end of market
The impact is being felt most acutely in lower-end smartphones as chipmakers shift production capacity to AI-related chips, making entry-level devices less economical to produce.
Global smartphone wholesale prices rose 14 per cent in the first quarter while shipments fell 3.1 per cent year on year. That trend is expected to continue as inventory built before the supply shock becomes depleted, with some models priced below US$150 likely to disappear from the market.
"Smartphone makers in the low and mid-tier are caught between cost increases they cannot absorb and consumers with limited spending power. The question is no longer how to grow shipments or market share, but whether to remain in the market at all," said Counterpoint's principal analyst Wang Yang.
The memory chip shortage is the most severe supply-side disruption the smartphone industry has faced, as manufacturers are unable to offset the impact through pricing or product changes.
Premium end of the market more resilient
The premium segment has proven more resilient. Apple posted record revenue for the first three months of the year, helped by customers upgrading to its iPhone 17 series. Counterpoint projections show that Apple's 2026 shipments are expected to remain flat before rising five per cent next year.
With more stable chip supply and stronger margins than many rivals, it is well placed to gain market share and could face less pressure to raise prices.
Samsung Electronics kept volumes steady in the first quarter and is expected by Counterpoint to register only a four per cent decline in shipments over the full year, outperforming the wider market thanks to stable supply and a consistent product line-up.
It added that Transsion, which is heavily exposed to the market for smartphones priced below US$150, is forecast to suffer a 32 per cent drop in shipments this year. Meanwhile, its rivals Xiaomi and Honor are projected to post full-year declines of 28 per cent and 16 per cent respectively.
