By Siti Rohaizah Zainal
SHAH ALAM, July 16 — Media Selangor Sdn Bhd (MSSB) as the state’s official media platform will ramp up promotions for Platform Selangor (PLATS) to achieve its target of 100,000 traders registered under the digitalisation initiative.
MSSB chief executive officer Mohamed Fareed Mohamed Ashaaree said promotional releases will be distributed on all MSSB sites including SelangorTV, Selangorkini, Selangor Journal, Selangorkini Mandarin, Selangorkini Tamil, and on all its social media platforms.
“MSSB will approach traders. We will use all platforms to spread the word on PLATS’ benefits and help it reach its target of registering 100,000 traders by next year.
“PLATS is a digital business gateway. Traders must make use of this application in their day-to-day dealings. MSSB also plans to display PLATS traders’ products on all of our platforms,” Fareed said.
He was met during the Platform Selangor Strategic Partner Appreciation Ceremony at the State Secretariat Building here yesterday.
Six agencies were chosen for the synergy event with PLATS — MSSB, Perbadanan Nasional Bhd, Mynic Bhd, PSelangor Technical Skills Development Centre, Sirim Bhd, dan Red Giant Creative House Sdn Bhd.
Introduced in Ramadan 2020, PLATS aims to complete the Selangor Digitalisation Agenda ecosystem. It is looking to launch PLATS 2.0 the next year to help traders generate income full time.
The series 3.0 virtual platform was continued in April 2022 involving the cooperation of Permodalan Negeri Selangor Bhd and Rakan Digital Selangor.
