SHAH ALAM, Nov 6 — Tourism Selangor has returned to Japan to strengthen its presence in the market through the Surprising Selangor: Asia 2026 Sales & Networking Programme Series 3, held in conjunction with Malaysia Fair 2026 Tokyo.
Tourism Selangor chief executive officer Chua Yee Ling said the initiative forms part of the agency's ongoing efforts to expand its international reach, strengthen industry partnerships and promote Visit Selangor Year 2026 to Japanese travellers, who represent one of Asia's most important outbound tourism markets.
Chua, who is leading the initiative, said the programme will feature strategic engagements with industry leaders, business networking sessions and consumer-focused promotional activities aimed at raising Selangor's profile as a preferred destination for Japanese visitors.
“Through our participation in Malaysia Fair 2026 Tokyo, we hope to inspire more visitors to discover what makes Selangor unique, from our natural attractions and cultural diversity to our gastronomy, wellness offerings and family-friendly experiences.
“We believe these engagements will contribute towards stronger tourism ties and create new opportunities for collaboration in the years ahead.
“As Malaysia's gateway state and home to Kuala Lumpur International Airport (KLIA), Selangor offers visitors seamless connectivity and a diverse tourism portfolio that includes ecotourism, cultural and heritage attractions, gastronomy, shopping, wellness tourism, family-friendly attractions and community-based tourism experiences,” she said in a statement today.
Chua said one of the mission's key highlights is the agency's engagement with Mitsui Fudosan Co Ltd and Mitsui Shopping Park LaLaport to explore potential strategic collaborations in destination marketing and tourism promotion.
“The discussion will focus on opportunities for joint campaigns, promotional partnerships and long-term marketing initiatives that can connect Selangor with a wider Japanese audience through shared expertise, resources and consumer networks,” she added.
In collaboration with Tourism Malaysia Tokyo, Chua said Tourism Selangor will also conduct a series of networking and engagement sessions with travel agencies, tour operators and other tourism stakeholders.
She added that these discussions will provide a platform to exchange market insights, identify emerging travel trends and explore opportunities to develop travel packages and promotional campaigns centred on Visit Selangor Year 2026.
As part of its participation in Malaysia Fair 2026 Tokyo, Tourism Selangor will bring the state's tourism experiences directly to Japanese consumers through a variety of interactive and immersive activities.
These include the Tourism Passport & Stamp Collection Programme, Virtual Reality (VR) Tourism Experience, Traditional Malaysian Costume Experience and Malaysian Gastronomy Showcase.
Chua said the interactive activities will give visitors first-hand exposure to the culture, heritage, hospitality and attractions awaiting them in Malaysia.
