PUTRAJAYA, March 20 — The Road Transport Department (JPJ) is intensifying the implementation of the Road Safety Campaign in conjunction with Hari Raya Aidilfitri 2026 with a more strategic, comprehensive, and high-impact approach to cultivate prudent driving among the public.
Its director-general Datuk Aedy Fadly Ramli said the campaign this year presents a new narrative that emphasises the delivery of safety messages in a more aggressive, creative, and inclusive manner through various platforms, including mainstream and digital media.
"For the first time, the JPJ also produced a special Hari Raya Aidilfitri advertisement filled with safety messages, delivered in a relaxed manner, and close to the hearts of the community to enhance the effectiveness of the message," he said in a statement today.
The campaign is also strengthened through a strategic collaboration with well-known celebrities and influencers, including Datuk Seri Siti Nurhaliza, Zizan Razak, Izzue Islam, and Boss James, who helped convey the safety message across various segments of society.
Aedy added that JPJ does not overlook enforcement aspects, but instead balances it with focused operations in hotspot areas, the implementation of road bans on goods vehicles, and the use of drone technology to enhance monitoring on major highways.
"This approach emphasises that road safety cannot rely solely on enforcement actions, but rather needs to be strengthened through awareness, enhancement of understanding, and continuous attitude changes among road users, especially during festive seasons," he said.
