SHAH ALAM, Dec 1 — An iconic trade event connecting the markets of China and Malaysia is set to take place in Kuala Lumpur! The 20th Malaysia International Branding Showcase 2025 and China-Asean Expo Exhibition Tour (Malaysia) 2025 will be held from December 4 to 6 at the Kuala Lumpur Convention Centre, serving as a “golden bridge” for Chinese enterprises to explore the Malaysian market.
The CAEXPO Exhibition Tour (Malaysia) 2025 will cover an exhibition area of about 500sqm for nearly 20 enterprises from Guangxi, Hunan, Shenzhen, and Hong Kong to showcase artificial intelligence (AI) application technologies and products, building materials, electronics and electrical appliances, intangible cultural heritage crafts, specialty agricultural products, food and beverages, China-Asean cooperation projects, and trade in services, among others.
This trade event aims to help Chinese brands seek business expansion opportunities, develop channels, build and enhance brand image, thus injecting new momentum into bilateral cooperation.
The 20th Malaysia International Branding Showcase 2025, which has been successfully held for 20 editions, has deeply integrated core business resources across Southeast Asia and brought together over 300 high-quality enterprises from China, Asean countries, Japan, South Korea, and beyond. By leveraging this well-established showcase, the CAEXPO Exhibition Tour (Malaysia) 2025 serves as both a key window for Chinese brands to “go global” into Asean and a crucial platform for industrial alignment between China and Malaysia.
A series of activities, including business matching sessions and investment promotion seminars, will be organised during the trade show from December 4 to 6 to facilitate efficient communication between buyers and exhibitors and explore collaboration opportunities.
Exhibitor list
The China-Asean Expo (CAEXPO) (Booths number 2E01 to 2E12)
The China-Asean EXPO (CAEXPO) is an international economic and trade event co-sponsored by China’s Commerce Ministry and its counterparts in Asean member states as well as the Asean Secretariat, and is organised by the People’s Government of Guangxi Zhuang Autonomous Region. The annual trade show held in Nanning of Guangxi has propelled two rounds of upgrading of the China-Asean Free Trade Area (CAFTA) towards a 3.0 version, and helped elevate the bilateral relations between China and Asean to a comprehensive strategic partnership, playing an indispensable role in building an even closer China-Asean community with a shared future.
Unity Technology Development Co Ltd (Booth number 2G12)
Exhibits: ROKID glasses, ROKID AR spatial system
Guangxi Huayun Bigdata Co Ltd (Booth number 2G01)
Exhibits: AI filming machine
Founded in 2019, its business scope covers IDC services, operation and maintenance services, big data, cloud computing, and AI. It has been recognised by the Guangxi autonomous region as a National Hi-Tech Enterprise and a Specialised, Refined, Distinctive, and New SME, among other honors.
Guangxi Yingteng Education & Technology Co Ltd (Booth number 2G03)
Exhibits: Medical AI agent, first-aid science popularisation robot
Founded in 2005, it is an internet vocational education enterprise under China Hi-Tech Group. It is committed to using 5G+AI technology to build a lifelong learning cloud platform for vocational education. It was a pioneer in the commercial application of AI products in its industry and obtained Chinese government approval for vertical large model certification. It has a ten-of-millions-level test question analysis database and billions of levels of learning big data. Its products cover thousands of medical institutions.
Shenzhen Gamsing Technology Co Ltd (Booth number 2G06)
Exhibits: Air Drum product
An innovative enterprise focusing on independent research and development (R&D) of sound processing and intelligent interaction technologies, with multiple domestic and international patents. Core products include intelligent instruments like the Air Drum and Gamsing Stick, along with supporting brainpower and music training courses, promoting the integrated development of technology and music.
Agriculture and Rural Affairs Department of Guangxi Zhuang Autonomous Region (Booths number 2F01 to 2F02, 2F11 to 2F12)
Exhibits: Tea, fruits, luosifen (Liuzhou river snails rice noodles), agricultural products, oyster mask
Guangxi boasts superior geographical conditions, making it a comprehensive development zone suitable for agriculture, forestry, animal husbandry, and fisheries. Its modern characteristic agriculture is thriving, with six industries — grains, sugarcane, fruits, vegetables, fisheries, and high-quality livestock — each becoming billion-yuan industries. The scale of its orchard fruits, sugar cane, sericulture, high-quality, yellow-feathered chickens, buffalo milk, and jasmine flowers consistently ranks first in China.
Zhongyuetai International Food Co Ltd (Booth number 2F09)
Exhibits: China-Vietnam-Thailand Series taro sticks, dried jackfruit, freeze-dried durian
A comprehensive industrial and trading enterprise professionally engaged in the deep processing of fruit and vegetable agricultural byproducts and import-export trade. It holds multiple certifications including HACCP system certification and ISO 22000:2018 Food Safety Management System certification. It uses special techniques (VF process, FD freezing process) to process fresh fruits and vegetables, effectively preserving their shape, color, aroma, taste, and nutritional components.
Guangxi Dida Agricultural Products (Booth number 2F08)
Exhibits: Project display — Asean Distribution Centre for Agricultural Trade
A key agricultural product logistics and distribution project planned by the Guangxi Autonomous Region and Nanning City. It covers a total area of 47 acres and integrates functions such as agricultural product trading, cold chain storage, and logistics distribution. The annual transaction volume is 200,000 tonnes, forming a production-marketing model of “online-offline integration and full-chain services”.
Guangxi Free Trade Zone Dongma Jingyan Biotechnology Co Ltd (Booth number 2F07)
Exhibits: Mango pomelo sago with fish maw, bird’s nest soup with dried tangerine peel, red beans and lotus seeds, milk fish maw, original coconut milk bird’s nest porridge, lily bulb and chinese yam bird’s nest porridge
Zhaoping Qianhong Electronic Commerce Co Ltd (Booth number 2G08)
Exhibits: KUNGFU Cold-Brew Tea
Founded in 1997, it has been engaged in organic tea cultivation. It has seven tea gardens nationwide, distributed in Xishuangbanna, Tengchong, Dali, Chongqing, Guangxi, Hubei and other regions. Its tea gardens have obtained organic certifications from China, the European Union, Japan, France, the United States, and other countries. It can produce green tea, black tea, white tea, oolong tea, yellow tea and pu’er tea, with products sold globally.
Mayang Blue Phoenix Agricultural Development Co Ltd (Booth number 2G05)
Exhibits: Eggs, brown sugar, rice, cooking oil, dried fungi and edible mushrooms, and fruits
Established in 2013, this is a modern agricultural enterprise specialising in the cultivation, farming, and sales of high-quality agricultural products. It has built a standardised farm for 900,000 birds, introduced a complete set of automated egg production lines from Germany, and developed supporting Bingtang Orange orchards, processing plants, and vegetable planting base. Its products sell well both domestically and internationally, with sales exceeding 900 million yuan.
Guangxi Xinda Electric Appliance Co Ltd (Booths number 2F05 and 2F06)
Exhibits: Electric kettles, rice cookers
Founded in 2015, it focuses on the production and sales of electric kettles and rice cookers, providing small household appliance supply solutions for customers abroad. It has 25 sets of self-developed product moulds, and its products sell well in over twenty countries and regions globally, including Southeast Asia, the Middle East, Europe, and South America.
Guangxi Nanning Huabin Lantern Technology Research And Development Co Ltd (Booth number 2F04)
Exhibits: Traditional intangible cultural heritage handmade lanterns
A lantern manufacturing enterprise integrating design, production, and sales. With 20 years of experience in the industry, it can customise novel styles, and serves domestic and foreign customers with its exquisite craftsmanship.
Guangxi Molishidai Biotechnology Co Ltd (Booth number 2G04)
Exhibits: Jasmine series skincare products
Integrates product development, production, sales, and education/training. Leveraging the jasmine flower industry in Hengzhou, Guangxi, it conducts in-depth R&D on jasmine flowers. The Molishidai brand was registered in 2016, and after two years of R&D, the Jasmine series skincare products were launched. It has since formed a comprehensive jasmine flower health and skincare system.
Guangxi Institute Of Building Materials Scientific Research And Design Co Ltd (Booth number 2G11)
Exhibits: Artificial coloured sand, floor materials, inorganic external wall lightweight thermal insulation materials
Established in 1984, this is a large state-owned enterprise in the autonomous region and a comprehensive scientific research and design institution. Focusing on the building materials and construction industries, it has formed four major business segments — scientific research, consulting, design, and general contracting.
Guangxi Huacheng New Materials Technology Co Ltd (Booth number 2G02)
Exhibits: PVC wall panels
Established in July 2021, this factory specialises in producing bamboo-wood fibre integrated wall panel substrates and finished products. The factory area covers 20,000sqm, equipped with 25 extrusion production lines, with an annual output of eight million square meters. It can produce wall panels in multiple sizes such as 400cm, 600cm, and 1.22m widths. These are new wall materials featuring fireproof, moisture-proof, environmentally friendly, and quick-installation characteristics.
Wuzi Group Co Ltd (Booth number 2G09)
Exhibits: Tea, paper towels, electric tools
Headquartered in Nanning, Guangxi, Wuzi Group started by serving the national railway system and has gradually expanded to cover multiple fields including finance, becoming a large-scale digital supply chain comprehensive service provider. It offers full-link intelligent procurement solutions, helping enterprise clients achieve intensive, standardised, and digital transformation of procurement management.
Dacheng LLP, Nanning Office (Booth number 2G07)
Exhibits: China’s legal services
Established in 1992, Dacheng is one of the earliest and largest partnership law firms in China. It has set up over 50 offices within China, achieving nationwide coverage, and collaborates deeply with the globally leading Dentons law firm. Leveraging its international and professional comprehensive strength, it provides clients with high-quality global legal services.
Guangxi Sinotrans Supply Chain Management Co Ltd (Booth number 2G10)
Exhibits: Logistics and customs clearance services
Established in 1992, it is affiliated with Sinotrans Limited and serves as the unified operation platform for the comprehensive logistics business of Sinotrans in the Guangxi region of South China. It is a modern comprehensive logistics enterprise integrating shipping, land transportation, freight forwarding, warehousing terminals, and logistics distribution.
