KUALA LUMPUR, Sept 30 — TikTok Malaysia has expanded its #ThinkTwice digital literacy initiative this year with simplified access to additional resources on scam prevention through its multilingual in-app knowledge hub, search banners, short videos, creator content, and an upcoming series of industry dialogues.
It said the in-app knowledge hub is now available in more languages, including English, Bahasa Melayu, Mandarin, and Tamil.
“This initiative aims to spread awareness across millions of users nationwide through a multi-pronged approach in collaboration with the Royal Malaysian Police (PDRM), the Malaysian Communications and Multimedia Commission (MCMC), the Securities Commission Malaysia (SC), and other key government agencies,” TikTok Malaysia said in a statement today.
Its public policy head Firdaus Fadzil said that online safety is a shared responsibility, which requires collaborative and continuous efforts across all segments of society.
“This is especially true in the case of scams, as the modus operandi of cybercriminals is constantly changing. Education is key, and we are delighted to empower Malaysians with the knowledge and tools to combat scams together through #ThinkTwice,” he said.
The platform's digital literacy initiative encourages Malaysians to pause, prevent, and protect, with pausing signifying taking a moment to reflect and refrain from activities that violate TikTok's Community Guidelines and local laws.
‘Prevention’ means proactively deploying TikTok's safety features and tools from local authorities to identify red flags, while ‘protection’ rallies the community to keep each other safe by reporting potentially violative activities.
TikTok Malaysia also quoted Bukit Aman Commercial Crime Investigation Department (CCID) director Datuk Rusdi Mohd Isa as saying that most of the scams can be prevented, with the most prevalent in Malaysia being investment scams, phishing, phone scams, job scams, love scams, and loan scams.
“There are readily accessible tools to assist the public in detecting such threats, including PDRM's Semak Mule portal. Strengthening the nation's scam prevention ecosystem requires the concerted involvement of both the public and private sectors.
“In this regard, TikTok's support in enhancing public awareness is most timely and greatly appreciated,” he said.
Meanwhile, MCMC stressed that awareness and education are the strongest defence against scams, noting that while advanced tools and strong policies are critical, it is the public's ability to detect and reject fraudulent tactics that ultimately determines collective resilience.
“We are pleased to collaborate with TikTok to build a more informed and vigilant community. Through this partnership, we aim to amplify the reach of MCMC's official verification portal Sebenarnya.my and AIFA, our AI-powered fact-checking assistant that helps users verify information instantly and confidently,” it said in the statement.
Malaysians can easily access the knowledge hub by searching #ThinkTwice or relevant keywords on the app.
It features four main pillars of information, mainly scam prevention tips using publicly available tools from key government agencies, TikTok's Community Guidelines, TikTok's safety features, and helplines to local authorities.
For more information about TikTok's #ThinkTwice digital literacy initiative, please visit the in-app knowledge hub and official TikTok Malaysia account.
