SHAH ALAM, Oct 14 — The Selangor Tourism Master Plan 2026-2030, which underlines nine strategic cores and 42 action plans, aims to strengthen the tourism industry and turn the state into a competitive, sustainable and inclusive international destination.
The plan has two directions — to position Selangor as a high-value tourism destination and to drive the industry’s development via health tourism, family entertainment, and the meetings, incentives, conventions and exhibitions (MICE) sector.
The first direction focuses on elevated, exclusive and high-impact experiences to draw tourists with higher spending power and encourage them to stay longer, while the second one aims to drive the state’s industry growth.
Under the plan, Selangor aims to draw between 9.2 million and 13.6 million tourists, which represent a 3 to 10 per cent increase, as well as a rise of hotel occupancy rates by 1 to 5 per cent, or to between 55.2 and 69.6 per cent.
These targets are to be based on four growth scenarios, considering factors like hotel and resort construction, product development, new tourism attractions, strategic partnerships, and domestic and foreign promotion and marketing.
RM49.1 million has been allocated for the plan, whose three phases span 2026 to 2030.
The nine cores of the Selangor Tourism Master Plan 2026-2030 are:
Strengthening Selangor’s position as a world-class health tourism and wellness hub with quality services at affordable rates.
Cementing Selangor’s role as an international-level, high-impact and innovative MICE hub .
Enriching the tourist experience through value creation and improved family tourism products based on education, heritage and cultural arts, as well as natural ecology.
Empowering community development by creating jobs and encouraging active community involvement in the tourism industry to improve their well-being.
Strengthening Selangor’s tourism image through international accreditations and branding to shape stronger brand positioning on the global stage.
Making the Special Tourism Investment Zone (STIZ) a main driver of innovative, competitive and high-impact product development and tourism services.
Driving creative and innovative digital transformation towards the development of smart tourism.
Strengthening tourism marketing and promotions to boost industry development and improve Selangor’s reputation and visibility as an international-standard tourism destination.
Improving tourism destination management governance to shape a more dynamic, efficient and innovative management system.
