PUTRAJAYA, July 22 — The Youth and Sports Ministry (KBS) is targeting five million youth nationwide to participate in “PekaRasa Anti-Bullying Campaign: Stop Bullying, Start Caring” to raise awareness and foster a younger generation that is more empathetic and proactively curbs bullying.
Youth and Sports Minister Mohammed Taufiq Johari said youth participation is expected to reduce reported bullying cases, especially in schools and higher learning institutions, by 35 per cent next year.
“Based on records from previous years, bullying cases exceeded 7,000. We hope to reduce this figure next year, aiming for zero bullying in our country,” he told a press conference after launching the campaign here today.
The campaign is a national movement under the Rakan Muda initiative aimed at cultivating empathy, encouraging safe intervention, and instilling a sense of responsibility among the public, particularly youth, to combat bullying.
Taufiq said the campaign will be rolled out monthly through roadshows at schools and higher learning institutions, and under the Jelajah Rakan Muda programme. The ministry will monitor its impact to ensure bullying cases decrease.
“We have also provided a crucial platform, namely, antibuli.my, which can be accessed by everyone to seek consultation and express whatever they feel. This platform is confidential and accessible online,” he said.
He added that the platform provides guidance on early intervention steps, access to assistance, and support for individuals dealing with bullying.
“It is expected to serve as a one-stop reference centre, making it easier for the public to obtain verified information and encouraging early action to prevent and address bullying,” he said.
Taufiq added that the platform will complement existing helplines such as Talian Kasih by acting as a referral system that routes complaints to relevant experts for appropriate action.
“As soon as a complaint is lodged, we will immediately forward it to Talian Kasih and relevant channels. They will directly contact the individual who is being bullied. As for consultation, solutions, and so on, we naturally require the cooperation of other ministries that already have their respective platforms in place,” he said.
