KUALA LANGAT, Nov 29 — Media Selangor Sdn Bhd continues to fortify its role in the community through its corporate social responsibility (CSR) programme, Media Selangor Masuk Kampung, the inaugural edition of which was held at Kampung Orang Asli Tanjung Sepat here today.
The CSR programme featured various activities including painting a mural for the music room, repairing the futsal court, a biscuit baking workshop, health screenings, and the handover of schoolbags and food baskets with the support of strategic partners.
Media Selangor Sdn Bhd chief executive officer Mohamed Fareed Mohamad Ashaaree said the initiative was implemented with Kumpulan Hartanah Selangor Bhd (KHSB), Selgate Corporation, Yayasan Warisan Anak Selangor (Yawas), Selangor Utility Corridor (Kusel), and the Kuala Langat Municipal Council (MPKL), with an allocation of around RM30,500.
“Programmes like Media Selangor Masuk Kampung present the best platform for us to approach rural communities that are sometimes beyond the radar of large programmes.
“We want them to feel our presence and receive the benefits directly,” he said.
He added that the company plans to expand the CSR programme next year to all districts so as to strengthen volunteerism among its staff.
“Our target is to bring this programme to all districts with a focus on education, welfare, and health. We want our staff to not only publish news, but also contribute to the community,” Fareed said.
Meanwhile, Media Selangor chief editor Noor Azam Shairi said the culturalisation of volunteerism is an important approach for the organisation.
“Every employee is required to fulfil a certain number of CSR hours each year. This isn’t just field work, but values that we want to encourage; that the media is also responsible for educating and helping the community,” he said.
For Media Selangor digital producer Asri Sapfie, his first time at a CSR programme showed him a new perspective on the real responsibilities of a media practitioner.
“Our work is mainly coverage, but through this programme, we became implementers. It brought us closer to the community and helped us better understand their needs,” he said.
Similarly, Media Selangor reporter Shalini Rajamogun said greeting the Orang Asli community at the village was an invaluable opportunity to understand their culture and daily lives.
The one-day programme was joined by around 20 Media Selangor employees, who worked together to paint a mural of modern and traditional musical instruments at the village’s music room.
