Kuala Lumpur, Aug 1 — cacaFly Malaysia, a prominent digital marketing agency, has partnered with global cloud communications leader Infobip and Taiwan’s advertising technology innovator TenMax to introduce three groundbreaking solutions aimed at transforming traditional marketing models.
These advancements were showcased during the "Empower Business with AI-Driven Customer Experience and Integrated Data Solutions" seminar at the Hilton Kuala Lumpur on Tuesday (July 30).
It attracted over 30 companies from the healthcare and beauty care industries, focusing on the digital transformation and challenges faced by businesses today. The rise of AI technology has dramatically improved efficiency, but it has also introduced challenges such as data silos, resource wastage, and declining customer experiences.
Infobip, TenMax, and cacaFly Malaysia provided insights and solutions from the perspectives of systems, data, and marketing strategies to address these issues.
Infobip’s Head of Solutions Engineering for Asia Matija Kapic highlighted the gap in personalised marketing, noting that the majority of customers still do not receive personalised messages.
Its new solutions integrate omnichannel interactions, user identity verification, and customer service functionalities within a single platform. Enhanced with AI capabilities, these solutions offer seamless customer interactions, support multiple languages, and provide a comprehensive view of customer preferences for intelligent product recommendations.
TenMax’s Director of Sales and Partnerships Jay Zhau discussed the challenges and opportunities presented in this era. He emphasised the importance of leveraging first-party data and integrating diverse datasets to create a unified customer view.
Zhau proposed using Google Analytics 4 (GA4) in combination with other data sources like CRM and store data to implement effective segmentation strategies. This enables marketers to deliver personalised strategies and gain a competitive edge.
Meanwhile, cacaFly’s General Manager Mabel Loh introduced a three-step strategy focusing on WhatsApp, a crucial communication tool for 90 per cent of Malaysians. The strategy involves attracting potential customers to WhatsApp, engaging them with personalised messages, and leveraging data for audience segmentation and targeted marketing.
This approach allows businesses to reconnect with customers and optimise their marketing
efforts.
"Martech represents the future of digital marketing in the digital age. In industries like healthcare and beauty care, with longer customer lifecycles compared to fast-moving consumer goods, personalised marketing through Martech is particularly suitable.
"However, beyond possessing advanced technological tools, businesses also need to flexibly apply these technologies to stand out in competitive landscapes," she said.
Once customers are engaged on WhatsApp, personalised messages and exclusive offers help nurture customer loyalty. Simultaneously, customer behaviour data collected on WhatsApp enables marketers to implement effective remarketing strategies.
By targeting core audiences and creating lookalike audiences based on their behaviours and interests, businesses can expand their reach and acquire valuable new customers.
Loh reiterated cacaFly Malaysia's dedication to leveraging advanced Martech tools and staying at the forefront of digital marketing trends. She emphasised the company's ongoing commitment to helping clients achieve their business goals and explore new growth opportunities.
