SINGAPORE, July 9 — The Malaysia Fest 2024 from July 25 to 28 at the Singapore EXPO here will showcase Malaysian food, fashion, beauty and travel products.
Federal Agricultural Marketing Authority (Fama) chairman Aminuddin Zulkipili said the exhibition, organised by the Agriculture and Food Security Ministry via Fama, in partnership with Singapore-based MegaXpress International Pte Ltd, will feature over 300 booths.
“Fama will promote agricultural products to increase its export figures,” he said at the event’s pre-launch here today. The authority will bring over 20 tonnes of seasonal fruits and 2,000 stock-keeping units of fresh and processed products.
“The unique offerings include Mokti’s Harumanis ice cream, Bornean tropical fruits such as crystal longan, tarap and bambangan, and rare fruits such as rambai, kundang and guchil,” he said.
In its seventh edition, themed “Explore the Gems of Malaysia”, Malaysia Fest 2024 aims to generate direct sales of RM12 million and attract 120,000 visitors, Aminuddin said.
Meanwhile, High Commissioner of Malaysia to Singapore Datuk Azfar Mohamad Mustafar said last year’s edition drew 135,000 visitors and generated RM17.8 million in sales, surpassing the organiser’s target.
“Last year, we introduced a business-to-business segment. Malaysian entrepreneurs had the opportunity to meet counterparts in Singapore, with fulfilling results.
“Malaysia Fest continues to be a focus for Singaporeans to get Malaysian products. We hope we will be able to exceed our target this year,” he said, adding that a portion of the profit will go towards Singapore’s Al-Amin Mosque.
Azfar said Malaysia Fest 2024 will feature the “Cashless Lah Boss” programme, in line with the government’s initiative to promote cross-border cashless payments.
Visitors must make a minimum purchase of S$20 (RM69.71) via DuitNow QR to stand a chance to win cash, holiday packages in Malaysia, or electronic goods with a total value of S$10,000 under the programme, which is in collaboration with PayNet.
MegaXpress International, in a statement, said this year’s expo will feature Selangor, Johor, Penang, and Perak pavilions, as well as those by Tourism Malaysia, Northern Corridor Economic Region and Fama.
Malaysian celebrities and icons, including singer and businesswoman Datuk Seri Siti Nurhaliza Tarudin, will also participate in the event.
Other programmes include cooking demonstrations, Islamic interactive talks and activities hosted by Al-Amin Mosque, competitions, and performances by Malaysian singers.
— Bernama
