SERDANG, June 10 — The Malaysia Agriculture, Horticulture, and Agrotourism (MAHA) exhibition, set for September, aims to secure RM6 billion in agreements and RM40 million in direct sales.
Agriculture and Food Security Minister Datuk Seri Mohamad Sabu said these are the key performance indicators (KPIs) set for MAHA, which is in its 100th year since it was first organised in 1923.
“The event’s 100-year history underscores the significance of this exhibition in the development of the country’s agricultural sector.
“MAHA has played a crucial role in advancing agricultural technology, introducing innovations, and promoting collaboration among various stakeholders in the agricultural industry, particularly in ensuring the country’s food security,” he said when launching MAHA 2024 here today.
The theme for MAHA 2024 is “Harvesting Tomorrow Where Dreams Blossom”.
Through MAHA, Mohamad said the ministry aims to enhance awareness of modern agricultural technology among local farmers and entrepreneurs.
“Through this exhibition, visitors and stakeholders will have the opportunity to experience first-hand the application of innovations such as smart farming, big data usage, and automation that can be applied in their daily operations,” he said.
He said MAHA 2024 should serve as a platform to promote local agricultural products to the international market, as the number of exhibitors targeted this time exceeds 2,000 companies.
“The organisation of MAHA 2024 should also focus on promoting sustainable agricultural practices that can preserve the environment and ensure the sustainability of agricultural resources,” he said.
Meanwhile, Mohamad said MAHA 2024 would also emphasise the Internet of Things in agriculture, fisheries, livestock and farming.
“MAHA 2024 will implement several new approaches that are more interactive and aligned with the interests of the current generation,” he said.
MAHA, which will take place at the Malaysia Agro Exposition Park Serdang here from September 11 to 22, targets three million visitors.
MAHA 2022 recorded over one million visitors, with 33 memoranda of understanding and memoranda of agreement worth RM5.64 billion signed.
— Bernama
