KUALA LUMPUR, May 24 — Bursa Malaysia Bhd has introduced an Application Programming Interface (API) or API Gateway to increase the efficiency of the Central Depository System (CDS) account management processes by participating organisations (PO) or brokers.
Its chief executive officer, Datuk Muhamad Umar Swift, said this initiative is key to delivering its commitment to greater customer centricity.
“We will continue to work closely with our POs and introduce service innovations to attract more investors, bolstering the competitiveness of our market,” he said in a statement today.
Bursa Malaysia said this initiative is part of its strategy of utilising technology to enhance the experience for CDS account holders and grow investor participation in the equities market.
The exchange said the API Gateway streamlines the investor’s onboarding journey, shortening the turnaround time for opening, updating, and reactivating accounts.
“With such improvements, investors can trade quickly, as and when they see the opportunity.
“The gateway also enables POs to further digitalise their processes as part of business process improvement for customer experience and sustainability practices to reduce carbon footprint,” it added.
The exchange said the API Gateway for CDS e-services is now operational, with five participating organisations (POs) signed up to date: AmInvestment Bank Bhd, FSMOne - Online Retail Division of iFAST Capital Sdn Bhd, Hong Leong Investment Bank, Malacca Securities, and Moomoo Securities Malaysia.
The introduction of the API Gateway complements the recent unveiling of the Bursa Remisier Acquisition Hub (Bursa Reach), Malaysia’s first profiling platform, which facilitates connections between investors and dealer representatives.
— Bernama
