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GrabPay sees 6 times new user growth with e-Tunai launch

17 Jan 2020, 1:30 AM
GrabPay sees 6 times new user growth with e-Tunai launch
GrabPay sees 6 times new user growth with e-Tunai launch

[caption id="attachment_205725" align="alignnone" width="1200"] Several e-wallet applications available in Malaysia. — Picture by ASRI SAPFIE/SELANGORKINI[/caption]

KUALA LUMPUR, Jan 17 — GrabPay has recorded a growth of six times in new users including the conversion of Grab cash-based users to the GrabPay e-wallet since the rollout of e-Tunai Rakyat initiative yesterday.

Managing director of GrabPay Malaysia, Singapore and the Philippines, Ooi Huey Tyng said this was significant considering that Malaysians were cash-dependent for their daily needs.

“We are very encouraged by these numbers and with the support and push from the government and the industry as a whole, we anticipate these numbers will increase in the coming days.

“In addition, one in five of our users who received the RM30 disbursement has already made a transaction, whereby 70% were spent at our GrabPay merchants,” she said in a statement.

Grab’s e-Tunai Rakyat campaign, “Siapa Cepat, Banyak Dapat” has the participation of users’ favourite brands.

To date, one in three of its daily active users have registered for the e-Tunai Rakyat initiative and the first tier of rewards has been fully redeemed.

 

— Bernama

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