KUALA LUMPUR, Nov 11 — Selangor aims to position itself as the regional hub for modest fashion in the next five years through its Selangor Modest Fashion initiative.
The event, initiated by the Selangor state government under Invest Selangor Bhd, focused on blending fashion and trade and creating a sustainable ecosystem for talents in the modest fashion industry through engaging experiences for regional awareness.
Selangor Menteri Besar Amirudin Shari said the event is also the realisation of state’s vision to empower and create global champions.
“The fashion industry in Malaysia is growing at a steady pace of 12 per cent per annum, with revenues estimated to grow to RM5.5 billion by 2023 from RM3.5 billion in 2019,” he said in a statement today.
In collaboration with Yayasan Raja Muda Selangor, Selangor Youth Community, Entrepreneurship Selangor, and Royale Demure, the event will gather all designers, from the apprentice, aspiring and the established, to showcase their designs and masterpieces under the Selangor Modest Fashion brand and will be marketed through an exclusive platform.
The Selangor Modest Fashion Gala will be held on December 3, at Four Seasons with the tagline ‘Redefining Modesty’.
Amirudin said the featured designs, for both men and women, were inspired by Selangor’s traditional fashions and among the highlights of the event will be the introduction of timeless Royal Malay fashion built on heritage designs found only in Selangor, such as the “Warisan Selangor” on the kain telepuk, kebaya Selangor and baju sikap.
“It is important to respect and protect our heritage attire whilst reminding the public of our deep cultural history here in Selangor. We can draw influences from them and make sure these styles of dress are kept alive,” he added.
The event also supports the development of fresh talent and will incorporate an incubator programme for apprentice designers whilst aspiring designers will go through an accelerator programme and will be mentored by established industry experts.
— Bernama
