BRUSSELS, Nov 12 — Apple was told by the European Union today to stop geo-blocking, the practice of restricting content according to a user’s geographical location, on services such as its App Store, Apple Arcade, Music, iTunes Store, Books and Podcasts.
The European Commission said it has identified several potentially prohibited geo-blocking practices on some Apple Media Services and threatened enforcement measures by national regulators if Apple failed to address its concerns.
“We are stepping up the fight against geo-blocking. No company, big or small, should unjustly discriminate against customers based on their nationality, place of residence or place of establishment,” said European Commissioner Margrethe Vestager.
The EU said Apple has one month to propose commitments that would address the geo-blocking it had identified.
— Reuters
