SHAH ALAM, Nov 16 — Nestled between Kuala Lumpur and Putrajaya, Seri Kembangan is carving out a new identity as a “happy” tourism destination, as it offers a charming blend of history, food and new experiences.
Strategically located yet rooted in tradition, the area has been gaining attention for retaining its village-like warmth despite being surrounded by urban development.
Its state representative Wong Siew Ki said the township’s unique balance is what makes it stand out.
“Tourism is not just about profit, but it is about feelings and memories.
“I want people to come here and feel welcomed, to feel the warmth of the local community,” she said on a special edition of Media Selangor’s Skop programme, aired on November 10 in conjunction with Visit Selangor Year 2025.
Wong said Kampung Baru Seri Kembangan, the largest remaining new village in Malaysia, continues to preserve its original identity, with various attractions nearby that are ideal for families, such as The Mines, House of Kambing and the Nenas Montel Café at Malaysia Agro Exposition Park Serdang (Maeps).
Previously known as Serdang, Seri Kembangan was once listed among the world’s happiest cities, ranking 166th internationally, ahead of Kuala Lumpur at 188th.
“My hope is that when people mention Malaysia, Seri Kembangan would come to mind,” Wong said.
A shining icon
In efforts to boost local tourism, Wong introduced Seri Kembangan’s official mascot, Bling Bling, which is a cute yellow star inspired by the belimbing fruit, once a well-known agricultural product in the area.
“We wanted something that represents our local identity and is easy to remember. Bling Bling reflects the joy, uniqueness and friendliness of the Seri Kembangan community,” she said.
“I want Bling Bling to be a symbol of pride for the community and not merely an icon, but a sign that Seri Kembangan is a happy and welcoming place for everyone.”
The mascot was introduced at the Bling Bling Carnival at The Mines on July 19 and 20, which featured competitions, exhibitions, food stalls and local crafts.
Wong said she hopes to see that Bling Bling would become a permanent icon, much like the mascots of Japanese towns that attract tourists from around the world.
Bringing the past to life
One of the interesting Seri Kembangan attractions is the Malaysian Chinese Museum, which offers an immersive experience unlike traditional museums, with interactive and technology-driven features suitable for visitors of all ages.
“It’s not just a place to learn, it’s a place to experience history.
“I was never a museum fan, but this one is different. There are beautiful replicas, the sound of waves, explosion effects… the experience creates an atmosphere that makes you feel like you’re living in that era,” Wong shared.
The museum features various segments, including Admiral Cheng Ho’s voyages, the Japanese occupation, and the early lives of Chinese communities in Malaya. Wong described the museum as a space that blends entertainment and education into a full 4D experience.
With its combination of historical attractions, cultural heritage and new tourism icons like Bling Bling, Seri Kembangan is emerging as a destination that brings joy to its visitors.
The initiative supports Selangor’s aspiration to become a key highlight of Visit Selangor Year 2025.
