KUALA LUMPUR, Sept 25 — Malaysia's trusted e-commerce platform TikTok Shop yesterday announced that it is further injecting RM20 million into the local digital economy through its new #JomLokal Booster Stimulus Package.
TikTok Shop, in a statement, said the move is to provide enhanced support to elevate local micro, small and medium enterprises (MSMEs) and homegrown products.
Senior director of Strategic Partnerships at TikTok Shop Malaysia Nur Azre Abdul Aziz said since 2023, the dedicated resources and exposure provided to thousands of Malaysian MSMEs under their always-on #JomLokal initiative have consistently driven sustainable growth for Malaysian-made products.
“With the new RM20 million #JomLokal Booster Stimulus Package, we are deepening our commitment to maintaining an inclusive e-commerce ecosystem by reinvesting into Malaysia's digital economy and our local community,” she was quoted as saying.
Meanwhile, Deputy Minister of Domestic Trade and Cost of Living (KPDN) Datuk Fuziah Salleh, who officiated the #JomLokal Booster Stimulus Package launch event, said Malaysia's vision of becoming a digital-first nation rests on the readiness of local entrepreneurs to embrace innovation.
“The #JomLokal initiative is a meaningful step in that direction and showcases how industry players can help alleviate operational costs for local MSMEs to participate in the digital economy.
“We welcome TikTok Shop's continued investment in building an inclusive e-commerce ecosystem for Malaysians to build sustainable livelihoods online,” she said.
Fuziah said #JomLokal campaign is not only a platform to sell local products, but more importantly, it serves as an avenue for us to build a sustainable digital ecosystem.
She said this ecosystem not only drives economic gains but also fosters a more inclusive, patriotic, and competitive society.
“I believe that through continuous effort, we can position Malaysia as a model country that successfully integrates technology, entrepreneurship, and national identity into a unique framework,” she said.
#JomLokal MSMEs must have active product listings, less than 200 monthly orders, and under RM1,000 monthly GMV on TikTok Shop to be eligible for the #JomLokal Booster Stimulus Package.
Each seller that qualifies will benefit from the RM1,000 commission fee waiver for up to 120 days and RM50 Advertising Promote Coupons, subsidised by the platform.
The additional commission fee waiver provided under the stimulus package is dedicated support for MSMEs currently participating in the #JomLokal initiative.
It is separate from the commission fee waiver under TikTok Shop's New Seller Kickstart Programme, which is open to all new sellers on the platform.
According to the statement, the #JomLokal Booster Stimulus Package also sponsors advertisements to promote Malaysian-made products on TikTok's in-app search banners that appear when users search for relevant keywords.
“This will continue to drive greater exposure and traffic for local MSMEs all year round, by tapping into the growing trend of Malaysian shoppers using TikTok Shop’s search features for both discovery and deliberate shopping,” it said.
All participating MSMEs under the #JomLokal Booster Stimulus Package are also eligible to utilise any of the TikTok Shop LIVE Hubs across Malaysia, free-of-charge for up to 10 sessions each (two hours per session).
Advance bookings via the official account @stesenliveiks are required to use the TikTok Shop LIVE Hubs, which are subject to availability on a first-come-first-served basis.
In line with its ambition to lower the barrier of entry to e-commerce, TikTok Shop will be intensifying its MSME upskilling efforts too by hosting a series of #JomLokal education and training sessions, including Shoppertainment workshops, creator-matchmaking events, and weekly webinars.
For more information about TikTok Shop's #JomLokal initiative, please visit its website.
