By Aida Nyan
KUALA LUMPUR, June 17 — State water operator Pengurusan Air Selangor Sdn Bhd clinched gold and bronze awards at the prestigious Hashtag Asia Awards 2025, held in Singapore on June 13.
The annual event recognises excellence in social media engagement by organisations across Asia.
Air Selangor secured gold in the Best Social Media Crisis Management category for its Emergency Response Plan (ERP) campaign, while the bronze was awarded in the “Best Social Media Analytics and Insights” category for its 2024 festive video campaign: Sayang.
The ERP campaign marks the company’s second consecutive win in the crisis management category, cementing Air Selangor’s reputation as an industry leader in using social media to effectively manage crises.
The Sayang campaign, meanwhile, showcased the company’s continued commitment to meaningful and effective communication.
The festive video series emphasised themes of unity and cultural diversity in Malaysia through creative productions for Chinese New Year, Aidilfitri, Deepavali and Merdeka.
Air Selangor chief executive officer Adam Saffian Ghazali said the recognition reflects the company’s ability to convey information transparently.
“We are honoured to receive these awards. Air Selangor remains committed to providing timely updates via our social media platforms, ensuring our users stay informed,” he said in a statement yesterday.
Air Selangor corporate communications head Elina Baseri echoed Adam’s sentiment, adding that the recognition affirms the agency’s dedication to delivering impactful messages to the public.
“We are committed to strengthening Air Selangor’s communication strategies to remain relevant and make a positive impact on our consumers,” she said.
Judged by a panel of 30 senior marketing professionals, the Hashtag Asia Awards 2025 featured notable contenders including Toyota, Samsung, AIA, Media Prima Audio, Tokopedia, Unifi, Singtel, Cathay, Watsons and Lazada.
