SHAH ALAM, April 23 — The Selangor Kitar Semula (SELKitar) programme is a long-term initiative aimed at advancing circular economy practices through recycling activities, said state executive councillor for public health and the environment Jamaliah Jamaluddin.
She said that Phase One of SELKitar focuses on the circular economy, waste separation at the source, and shared responsibility among stakeholders.
As the country's most developed and populous state, Selangor generates over 7,000 tonnes of solid waste daily, much of which still ends up in landfills.
[caption id="attachment_371138" align="alignright" width="455"]
State executive councillor for public health and the environment Jamaliah Jamaluddin speaks to Media Selangor during an interview at the Bandar Utama state constituency community service centre in Damansara Utama, Petaling Jaya, on August 30, 2024. — Picture by MOHD KHAIRUL HELMY MOHD DIN/MEDIA SELANGOR[/caption]
"Recognising this reality, the state government has made sustainable waste management the foundation of its environmental strategy.
"It prioritises source separation, promotes circular economy practices, and strengthens the role of the local authorities in driving long-term change," Jamaliah said in a statement today.
Selangor, via KDEB Waste Management (KDEBWM), signed a collaboration with Nestlé Malaysia yesterday to boost recycling through door-to-door collection under SELKitar.
"It is expected to commence in May in several areas under the Subang Jaya City Council and the Sepang Municipal Council.
"The SELKitar programme represents a new phase under the Door-to-Door Collection and Recycling Project (SAVE Project) introduced by Nestlé in 2020," she said.
Furthermore, under the First Selangor Plan, the state government has begun shifting from the 'collect and dispose' model to a recycling-focused approach based on resource efficiency, value recovery, and citizen responsibility.
Jamaliah noted that Phase One of the SELKitar programme, through the collaboration between KDEBWM and Nestlé Malaysia, is a significant step that demonstrates sustainability is not merely a slogan, but the creation of a functioning ecosystem for all stakeholders.
"SELKitar is not only a strong environmental policy for Selangor, but also reflects a new approach involving communities in continuous waste management.
"It also carries a long-term vision, with infrastructure supported by education, awareness, and behavioural change.
"We are not just introducing recycling bins, but a new mindset that cultivates a 'Selangor ready to recycle' culture, where environmental action is not a side concern but part of daily routine," she said.
