By Selangor Journal Team
SHAH ALAM, Feb 4 — Selangor is leading the way with a focus on green tourism and enhanced Muslim-friendly experiences as part of the state’s commitment to sustainable and responsible tourism through eco-friendly initiatives and cultural inclusivity.
In a report by Travel Weekly Asia yesterday, newly appointed Tourism Selangor chief executive officer Chua Yee Ling said that under the Smart Selangor Action Plan 2025, the state is rolling out initiatives that promote eco-friendly infrastructure and responsible tourism practices.
She said one key effort is to install refill stations at major attractions, which will reduce single-use plastic waste.
“This year, we are collaborating with industry stakeholders to promote responsible travel.
“Initiatives like refill stations are small steps that make a big impact, reinforcing Selangor’s commitment to sustainable tourism,” Chua was quoted in the report.
In addition to focusing on green tourism, Chua said Selangor is also expanding its lifestyle and cultural offerings to complement its already well-established Muslim-friendly tourism experience for Muslim travellers.
Beyond its renowned halal food scene, Chua said Selangor is enhancing the shopping experience for modest fashion to offer a holistic experience.
She said shopping malls such as Central i-City, Shah Alam, and 1 Utama, Petaling Jaya, now feature dedicated modest fashion zones, offering activewear and contemporary Islamic fashion from local and international brands, such as popular names like Decathlon and Uniqlo, which have become go-to stores for modest fashion and activewear, seamlessly blending functionality with faith-based fashion needs.
While sustainability and inclusivity take priority, Chua said Selangor is also investing in heritage tourism through storytelling.
She said local tour guides are receiving training to transform their roles into that of storytellers, bringing history to life for visitors.
Citing Klang as an example, Chua said its mix of cultures creates an immersive tourism experience. The Indian quarter, Royal Klang Club, and Tengku Kelana Indian Muslim Mosque form a vibrant backdrop for guided tours that highlight the area’s colonial and multicultural history.
“This initiative not only enriches the visitor experience but also strengthens the local tourism economy,” she added.
