By Selangor Journal Team
SHAH ALAM, Dec 23 — Selangor has launched the digital campaign portal visitselangor2025.my and unveiled its official mascot, Spark the Firefly, for its Visit Selangor Year (VSY) 2025 celebration.
The launch was officiated by Menteri Besar Dato’ Seri Amirudin Shari during the VSY 2025 Festival and Concert on Saturday (December 21) night at Setia City Park. The event took place over three days starting on Friday (December 20).
During the concert, Tourism Selangor also unveiled the VSY 2025 theme song Surprising Selangor, performed by renowned singer Aizat Amdan.
State executive councillor for local government, tourism and New Village development Dato’ Ng Suee Lim Dato’ Ng Suee Lim said the VSY 2025 marks a significant milestone in the First Selangor Plan, set to conclude in 2025.
“This RM8 million allocation (for the VSY 2025 campaign) underscores our commitment to boosting Selangor’s tourism sector as a key driver of economic growth.
“Through this investment, we aim to attract eight million tourists by 2025, generating an estimated RM11.7 billion in tourism receipts and creating new job opportunities throughout the state,” he said in a statement issued by Tourism Selangor today.
Ng added that to support the VSY 2025, the state government has agreed to reduce the entertainment tax to foster a vibrant arts and culture scene, granting local artists duty-free status throughout the year.
“This initiative not only encourages greater tourist inflow but also promotes Selangor as a hub for arts, culture, and entertainment”, he said.
The three-day VSY 2025 Festival and Concert was attended by over 5,000 visitors. Among the artists performing were Cakra Khan, Datuk Amy Search, Ameng Spring, Zubir Khan, and Suki Low.
In November, Ng said Selangor aims to attract eight million tourists next year, with 40 per cent expected to be international visitors.
Tourism Selangor is actively carrying out promotional programmes both locally and internationally, leveraging various platforms to showcase the state's top attractions.
